Market Potential

An unprecedented market opportunity

AHA offers the nation's first franchise opportunity that gives investors a way to capitalize on demographic trends created by aging baby boomers, as well as the desire for individuals with mobility-limiting disabilities and lifestyle changes to achieve a greater quality of life.

The National Association of Home Builders predicts the 'aging in place' remodeling market to be $20-$25 billion. That's about 10 percent of the $214 billion home improvement industry.

No other franchise opportunity exists in this lucrative market space. Get in on the action by downloading our free AHA Franchise Kit or by calling an AHA Franchise Coach at 877.317.3713.

Consider the statistics.

The nation's 65-and-older population is projected to reach 83.7 million in the year 2050, almost double in size from the 2012 level of 43.1 million, according to the U.S. Census Bureau. A large part of this growth is due to the aging of baby boomers (individuals born in the United States between mid-1946 and mid-1964), who began turning 65 in 2011 and who are now driving growth in the older ages of the population.

According to research by the American Association of Retired Persons (AARP), nearly 90 percent of seniors want to stay in their own homes as they age, often referred to as 'aging in place.' Even if they begin to need day-to-day assistance or ongoing healthcare during retirement, most (82 percent) would prefer to stay in their homes. Only a few express a preference for moving to a facility where care is provided (9 percent) or for moving to a relative's home (4 percent). Living under one’s own rules is a key reason for staying in one's own home, with 42 percent of seniors choosing it as one of their top three considerations.

Research by the MetLife Mature Marketing Institute backs up the AARP findings. In a recent study, 91 percent of pre-retirees age 50 to 65 reported that they want to live in their own homes in retirement. Of that group, 49 percent want to stay in their current homes, and 38 percent want to move to new homes. Falls are the leading cause of injury-related visits to the emergency room in the U.S. and the primary cause of accidental deaths (75 percent) in people over 65.

AARP identified housing features that seniors find are especially important in the later years as their physical capabilities begin to diminish. Those safety features include non-slip floor surfaces (80 percent), bathroom aides such as grab bars (79 percent), a personal alert system that allows people to call for help in emergencies (79 percent), entrance without steps (77 percent), wider doorways (65 percent), lever-handled doorknobs (54 percent), higher electrical outlets (46 percent) and lower electrical switches (38 percent).

Most of these features do not currently exist in most seniors' homes.

Of seniors who have made modifications to their homes, 70 percent said they did so for safety reasons, 65 percent wanted to make the home easier to use by all family members, 60 percent wanted to increase their ability to live independently, and 55 percent wanted to adapt to the changing needs of family members.

Most pre-retirees expect they will be able to live independently during retirement; relatively few (14 percent) expect they will need day-to-day assistance or ongoing healthcare at any point during their retirement.

Thinking about parents getting older is on the minds of most adult children (88 percent) and older parents (75 percent).

More than half of the adult children (54 percent) think their parents will need their help but less than three in ten (27 percent) older parents agree.

Seventy-five percent of adult children and 69 percent of parents think about the parents' ability to live independently as they get older.

Dedicated to your success. Every aspect of our franchise support system is designed to facilitate your success. From a simplified royalty schedule and cloud-based financial systems to referral source relationships and marketing support, our goal is to help your business thrive.

Speak to an AHA Franchise Coach at 877.317.3713

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